I’m in the middle of the creation process for a 3-part (premium) video series for a deeeelightful client. And I thought I’d share a behind-the-scenes glimpse into how I go about conceptualizing.

See if you can start bringing this process into YOUR videos.



In this stage I get my clients to send me as much info about them, their brand, their biz, their hopes, their fears, their visions, their script for the video.

I call it “Filling the well”. The creative part of the mind doesn’t generate ideas out of thin air. It likes to know intentions, it likes to be fed visuals, it likes to know what the goal is.

Think of it as putting all your goods out on the table so that you can get some perspective on your biz.



Here I take the info that has been collected and I immerse myself into that world. I roll up my sleeves and see what that corner of the biz world is like. I go deeper into the hopes and fears of her clients.

I create a music playlist that represents the journey of both my client and her clients.

You may have already gone deep into your avatar, but have you created their sound track?

Give it a whirl!


SarahBrown-399-copy-lightsSTEP THREE – PERMISSION TO DREAM

Here’s where the collecting and researching starts to gain traction. I sit with the script, play their sound tracks, take their scripts for a walk, record them with my voice so I can hear it out loud, find photographic and video inspirations, write down EVERY single idea or visual thought that comes into my head.

I write directly on the script.

I draw, I put the visual pieces together. I look for visual examples and collect them in a file.

I close my eyes and imagine the video playing out. Bit by bit, until the whole concept becomes clear.

I usually surround myself with music and/or silence during this stage.

Can you give yourself some space to invite your own muse into your videos/biz/life?


The last step for creating the full concept for special videos, is for me to build the shot list, think of it as a visual road map to the final video.

For every moment, I create the shot that goes with it, and put it down on paper.

This creates the overall picture of what the video’s visual story is.

Here’s a sneak peak into one lovely moment from a client’s actual shot list:

Screen Shot 2015-04-03 at 12.46.14 PM

And… Bob’s your uncle.

That’s my video concept process in a nutshell.

Can you start to envision how drool-worthy your video content can become?

So….. In the comments below, I want you to tell me which of these steps spoke to you the most and why?


I can’t wait to hear from ya!

And as always…

Dream up,

sarah signature for email and blog copy

Sarah Michelle Brown
Your Virtual Video Director

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Getting past the FEAR of your CAMERA is an important first step towards making videos your dream clients will LOVE.

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